I had the incredible opportunity to contribute to KXAN’s 2025 Emmy-winning summer campaign, 'Austin Moves.' Working alongside our graphic designer, I co-developed the visual identity for the campaign’s digital and print presence. I focused on capturing the dynamic energy of the city through specialized still graphics designed for social platforms and large-format print, including posters and magazine spreads. This project allowed me to exercise my skills in collaborative design and cross-platform brand consistency.

To capture the spirit of our 2025 Emmy-winning summer campaign, I collaborated closely with our on-site graphics team to ensure every still image mirrored the 'flow' of the city. I utilized Photoshop for the precision work—mastering the layouts and ensuring the lighting and movement felt intentional. From there, I used Canva to finalize the designs for various formats, creating a cohesive look that worked equally well on a smartphone screen as it did on a printed poster. It was a true exercise in brand consistency, ensuring the 'Austin Moves' identity remained vibrant across every digital and physical touchpoint.