I led our digital Earth Day initiative with a focus on community connection. By filming and editing a 'Behind the Scenes' style Reel, I gave our audience a look at how our on-air talent practices sustainability in their own lives. My goal was to move away from corporate messaging and toward relatable storytelling.

 I utilized Premiere Pro and Canva to create a polished, upbeat video that encouraged our followers to go green in small, achievable ways.

This campaign was designed to strengthen the bond between our viewers and our on-air personalities. By breaking the 'fourth wall' and sharing behind-the-scenes sustainability tips, we fostered a sense of transparency and shared values. The end result was a highly shareable piece of content that not only promoted environmental awareness but also deepened brand loyalty by showing that KXAN stands for the same causes our community cares about.